Following its successful online debut, COSRX expands its first color-infused skincare hybrid lip collection into physical retail, bringing Peptide-powered lip treatments to shoppers in-store.

NEW YORK, Sept. 18, 2026 /PRNewswire/ — COSRX, the global derma beauty brand known for making high-performance, ingredient-led skincare approachable and easy to use, is taking its newest category expansion from screen to shelf. Beginning September 20, select products from the COSRX 5 Peptide Lip Collection will be available in Ulta Beauty stores, following the collection’s September 6 online debut at Ulta.com.

The in-store rollout expands access to COSRX’s 5 Peptide Lip Collection beyond online shopping, giving Ulta Beauty customers the opportunity to discover the formulas, textures and shades in person. For COSRX, a brand best known for high-performance facial skincare, bringing the collection onto Ulta Beauty shelves represents another meaningful step in extending its skincare-first philosophy into a category where skincare, color and everyday beauty increasingly intersect.

At the center of the collection is a 5 Peptide Complex, paired with familiar skincare ingredients including Collagen, Panthenol and Ceramides across three lip care formats designed to address concerns ranging from dryness and rough texture to the appearance of lip lines. The brand’s skincare-first approach has also begun to resonate beyond the product pages: since its online debut, the collection has been gaining traction among skincare and lip product lovers alike, with the new launches appearing across beauty conversations and discovery platforms, going viral across TikTok, Pinterest and Reddit, where beauty enthusiasts are actively sharing lip combinations and comparing the shades to popular lip colors as potential dupes.

From Online Launch to Ulta Beauty Shelves

The in-store assortment will include the collection’s two treatment-focused essentials:

• 5 Peptide B5 Barrier Repair Salve Lip Balm, formulated with 5 Peptides, 5% Panthenol and Shea Butter for dry and sensitive lips
• 5 Peptide Ceramide Barrier Comfort Lip Mask, an intensive conditioning treatment with 5 Peptides, Ceramide and nourishing butters for dry, rough and flaky lips

Ulta Beauty stores will also carry four shades of the 5 Peptide Collagen Lip Fill Tinted Treatment:

• 01 Strawberry: Sheer pink with a soft strawberry scent
• 02 Sour Berry Jelly: Shimmering pink with a sour jelly candy scent
• 04 Cherry: Buildable, cool-toned red with a sweet cherry scent
• 07 Black Cherry: Deep, buildable reddish-brown with a black cherry scent

The skincare-makeup hybrid combines 5 Multi-Peptides and Collagen with hydrating ingredients including Hyaluronic Acid, Squalane and Ceramide. It delivers sheer-to-buildable color and a glossy, glazed finish while helping visibly smooth the look of lip lines and leave lips appearing fuller and plumper.

The complete seven-shade Tinted Treatment assortment remains available online.

Lip Care, Through a Skincare Lens

Rather than approaching lip products as an extension of makeup alone, COSRX developed the 5 Peptide Lip Collection around the same ingredient-led philosophy that has shaped its skincare portfolio.

The result is a streamlined lip routine spanning daily barrier care, intensive overnight conditioning and tinted treatment—giving consumers the option to combine visible color and shine with targeted care for the lips.

With its move into Ulta Beauty stores, COSRX is making that approach more accessible to U.S. shoppers while continuing to expand the role of skincare beyond the traditional face routine.

Availability

Select products from the COSRX 5 Peptide Lip Collection will be available in Ulta Beauty stores beginning September 20, 2026.

The full collection launched online at Ulta.com on September 6, 2026, and is also available through COSRX.com and the brand’s official TikTok Shop.

About COSRX

Rooted in science and driven by results, COSRX is a global derma skincare brand known for high-performance, accessible formulations developed around carefully selected ingredients and real skin concerns. Through ingredient-led innovation and consumer-focused product development, COSRX creates effective skincare solutions that are easy to understand and incorporate into everyday routines. Its award-winning products are available through COSRX.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. COSRX is also on Instagram and TikTok.

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SOURCE COSRX